Resume an interview with Emilio Haimann, in which the Chairman Hi! is expressed on the forthcoming elections of the President TO CI. As published by
ADVexpress Hi!, The group founded by Emilio Haimann and Max Brun, is strengthened by the arrival of a new member, Guccio Ptolemies, as in Milan and Rome. The objective is to export its model of independent agencies, agile and flexible. A formula that could be a way forward for the agencies, the enterprise to obtain from customers a level of remuneration appropriate to their value. How do you explain Haimann, structures suffer damage due to a system of dumping in part generated by the same multinational companies who have forgotten how to make a difference is the service, now flattened and therefore paid little, but above all creativity.
Haimann also addresses the issue concerning the election of the next President of the ADC. After being a member of the Association, vice-president twice and 4 times Adviser, Haimann decided not to keep more than one party because, he explains, "'a system that does not agree with. ADCI This should be a club that brings together the best creative Italian while people who are part of now seem to be more concentrated to give awards to work well on creativity. Even the Annual, which should be the best barometer of Italian creativity, has become a collector of fake campaigns, many of which have never been planned without some sporadic output, aimed at obtaining grants and not to the sales of a product. The ADCI non-institutional presence in the important moments, did not interfere with trade publications, has no authority on the market when it should be a benchmark for creative companies. Even share the rule that allows the jury to join the Annual only to those who received awards in the last five years. It 's a ridiculous presumption, wrong. We need a counter-revolution in ADCI, which clears all that is fake and give room for creativity and real values. "
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