Nel corso dell'incontro sono stati presentati i risultati di una survey esplorativa circa l'effettivo utilizzo dei tool "web 2.0" da parte delle aziende IT italiane. Un lavoro che offre parecchi spunti di lettura alle aziende e agli operatori della comunicazione.
La survey, promossa per SMAU da 1000Ottani , รจ stata conducted through the site Surveye.info , edited by PR Quorum (my agency)
To see it (PDF format) can be found here
In any case, here's a brief summary of Pharmacokinetic by Matteo Ranzi 1000Ottani
"The survey saw the participation of 98 companies, mostly vendor, heterogeneous in size, product type and specific segments of the market. 96% of participants belong to departments Directorate General, Directorate of Marketing and Sales Manager.
The results of this survey is a relationship between the Player Information Technology and Web 2.0 evolving towards a new scenario.
The general understanding of the phenomenon is considerably more than 90% say they will hear about blogs, social networks, Web and Video Forum.
The presence of Web 2.0 is higher in private life and in the strategies of firms. 89% of respondents attend personally because of social networking environments, while companies that use the new tools in general are 52% of the panel analyzed. In
company currently outweigh Web Videos, Forums and Social Networking.
72% of the player who attends an active Web 2.0 makes it less than a year. 74% of the companies that it does not take action in the future will mainly with solutions developed internally. Marketing investments in the coming years will be directed towards the web 2.0, for 79% of the participants.
In conclusion we can say that the initial concerns of managers and companies to the novelty of Web 2.0 found in previous years, we are witnessing a period of increase of knowledge and interest that will lead soon to a massive adoption of new tools . This is a radical change that will change the way we do marketing and to establish relationships with the audience even in the IT industry "
people meditate, meditate ....
Ps: do a search on twitter with "Unpacking smau "interesting ...
