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Cera & Morning Glory


wax once.
And elbow grease, if you did not have the polisher.
So the mother / wife / donnadicasa tended the perfect floor, consecrated the altar of respectability, already framed in advertising models, albeit in black-and-white. Emulsio, Liu, and Grey were the brands of reference.
Cerano Then the flap of felt, why not had to leave streaks on the floor, otherwise the arrest or the precursor of DASPO, simply ban the backyard pool, the unofficial headquarters of a sports club ma molto attiva, nonostante le frequenti reprimende, con un bouquet di attività che spaziava dal "pallone" (calcio era quello della Tv o delle figurine) al tennis (sull'onda dei successi di Panatta), dal ciclo-cross alle biglie, dall'atletica alleggerita (40 metri quasi piani su asfalto brecciolinato) alle varianti del nascondino (molto in voga il "Belfagor", un mix fra nascondino, acchiapparella, guardielladri, influenzato dall'omonimo terrificante sceneggiato televisivo - cera già la fiction, ma si chiamava così).
Ceravamo i tappi a corona delle bibite - in gergo le "birette", anche se non apprezzavamo ancora quella bevanda ambrata, anzi l'aborrivamo per il suo gusto amaro, troppo adulto, rispetto alle antidietetiche soft drinks of the time - well good for them ceravamo slide them straight, with a date schicchera loaded with the middle finger on the thumb along the curbs of the sidewalks in travertine. And ceravamo the interior of walnut shells, to make us the caravels, with the addition of a couple of toothpicks to make the trees and a piece of tissue paper that was used, precisely to make the sails. Not to agitate the testosterone levels of males of the family before dinner. Wax
the news then, only one, maximum two, but it was read by the mannequins - the wax just - that does not betray any emotion, whatever the news. Wax the Israeli-Palestinian conflict and even then he has not yet melted. You see that was not a good wax, rather than paraffin. Cera, Vietnam and even napalm American who tried to dissolve it. Eventually, though, the Yankees were to have to melt.
Cerano children of Biafra, poor creatures, who were instrumental waved from our mothers whenever we dared to be considered satisfied before the plate was polished with bread. Upon a post-war culture and especially food that induces postfamica cross retaliation - both have suffered from hunger during the war, the more your kids gorge themselves during the boom - setting the stage for the modern recognition of obesity as a disease socially inherited.
Cerano Cerano things and not others.
Unfortunately and fortunately, as appropriate.
Nostalgia middle-aged no more wax, of course, but sometimes wax
the uterus.

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The "Frequently Asked Questions" become a social network.


today published a speech by Gianni Lombardi on new social network, which already looks like a real success: Quore. The piece has already been launched by his blog "Free Lance Writer."


Since the dawn of the Internet is there is a tool designed to manage basic information on a given subject: the FAQ, Frequently Asked Questions. Now this tool, almost twenty years later, has spawned a social network specializing in questions and answers that could be The Next Big Thing: Quore.

Quore is very interesting right now because it is nascent, that is passing from the earliest period of development to that of the tumultuous growth. Italians for the moment are few, and those few tend to be individuals with a certain prestige in the context of the Internet and its history, Italian, or the classic early adopters are curious who come first to rummage among the novelties.

Here is an example of a very interesting question: c ome Innovation manages information overload. Some answers are provided by geeks and experts worldwide.

Since it is always difficult to make predictions for the future, it is difficult to say if you really Quore will be the next Internet phenomenon, or one of the many fads. Much also depends on how its development will be managed.

My opinion is that probably will become a resource of great interest to the most intelligent of the Internet, those people who wonder about the future on the past but are also willing to challenge themselves and their beliefs and certainties. It is much more likely to be destined to become an influential social network di elite, piuttosto che il nuovo Facebook.

Per farsi un'idea di Quora e della sua portata, qui tre degli argomenti che sto seguendo


Yoga

Shakespeare

Social network

Ovviamente il complesso degli argomenti possibili è sterminato ed è possibile trovare di tutto, sia per interesse professionale sia per gusto personale.

Gianni Lomnbardi:

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HANGED AT DAWN BAHRAM



Iran: impiccata irano-olandese Bahrami
Famiglia, false accuse costruite dopo arresto in proteste piazza

29 gennaio, 16:52

(ANSA) - TEHERAN, 29 GEN - Non sono bastati l'intervento dell'Olanda ne' l'interessamento del Parlamento europeo a salvare la vita di Zahra Bahrami, una donna di 46 anni con cittadinanza iraniana e olandese impiccata oggi a Teheran. Dopo essere stata arrestata nelle manifestazioni anti-governative del 2009, era stata condannata a morte per traffico di droga. I familiari della donna affermano che quelle sulla droga erano accuse fabbricate dalle autorita' iraniane.


Appello Ue a Iran: stop pena di morte

Ashton: Declare a moratorium as soon as possible January 27, 20:57

View our photo 1 of 1 (AP) - BRUSSELS, 27 January - The European Union is "very concerned" about the wave of executions in Iran and called on Tehran to suspend this practice. "Executions in the country are having an alarming trend," said the High Representative of Foreign Policy of the European Union, Catherine Ashton. "The EU calls on Iranian authorities to immediately stop all sentences of capital punishment before it, and declare a moratorium as soon as possible," he added.

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candy from strangers.



Ognuno usa le sue armi ed il suo talento, nella vita.
Per questo oggi vi propongo un annuncio pubblicitario per rispondere ad attacchi gratuiti in risposta alla constatazione dissemination of inaccurate data and manipulated.

With the help of Michael Bedell, art director and creative director at Expansion, this title has been interpreted with different visuals. Several bloggers have decided to publish them friends, tell everyone on his subject, based on its sensitivity.

I, for example, thanking my editor, I want to talk about the responsibility of the press in our industry, at a time of great change such as the one we are experiencing.

Even journalists and historical texts, as well as more recent ones, are playing at the moment. Each with its own style, each with its own personality. But all are united by a constant. Ci mettono la firma, ci mettono la faccia.

Questo permette ad ogni discussione, ad ogni argomento, di essere affrontato in modo corretto. Certo, ancora tanto c'è da migliorare. Ma di sicuro, conosco tanti giornalisti e tanti editori, nessuno sfugge al suo compito ed alla sua assunzione di responsabilità: il suo nome sta alla fine di ogni articolo, di ogni inchiesta, di ogni opinione.

Il tema è caldo, ed è stato affrontato anche recentemente, alla presentazione del libro di Enrico Pedemonte "Morte e resurrezione dei giornali". Anche le grandi testate cartacee e televisive si trovano a fare i conti con la rivoluzione digitale, con il fatto che con un pc oggi qualunque sedicenne può andare in rete con his newspaper or his blog. And for this I am personally happy. It 's the part of the evolution of 2.0, the change in the ratio writer reader.

Unlike the fact that there are those who like to hide in this report, behind anonymity. This allows, in addition to the prevalence of cowardice and denunciation (a morally reprehensible, legally the other), the possibility that in some cases, can be served up figures, data, values \u200b\u200bthat seem objective, but they are functional projects other than to clarify. Counter Intelligence and declare, only after being discovered, admit that they have manipulated data, it is not good reference.

These candy from strangers are dangerous. L'Orco può anche mostrarsi di animo gentile e di cultura enciclopedica. Ma se non ci mette la firma, di sicuro vuole portarti per strade non chiare, farti passare verità interessanti solo a lui.

Ringraziando Dio, mi pare che l'ambiente del giornalismo pubblicitario abbia molti difetti, ma non quello dell'anonimato interessato. Testate e giornalisti ci mettono la faccia e la firma. Questo è consolante e garanzia per i lettori. Si possono migliorare tante cose, come è naturale. Ma tutti possono avere una certezza. Chi non ci mette la firma, è un perfetto sconosciuto. Perfetto, certo. Ma questa è virtù poco invidiabile.

pasquale diaferia

p.s.:
grazie ai tanti che mi hanno manifestato their sympathy on this day, via email or SMS. What made me particular pleasure is that they have signed their messages. They've dedicated this response, hoping they will be caught the spirit of irony. I always prefer to be fake text, to be certified as a true tarot.

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Broglia: too much finance has killed creativity


The video interview of Joseph ADVexpressTv Usuelli of 21 January, entitled 'One step out of the swamp with pride' has opened an interesting debate on the future of advertising and, more generally, of communication. The first operation we have received is that of giovaneEmanuele Nenna, contractor communication with her Now Available that ascoltando l’intervista dell’Ad di McCann, e leggendo il mio editoriale si pone una domanda semplice e, allo stesso tempo, complessa: 'Come uscirne?'. Anche Daniele Tranchini, Ad di Publicis è intervenuto sull’argomento sottolineando che il futuro sarà di chi saprà modificare il tradizionale modello di business.

Oggi registriamo l’intervento, quasi a sorpresa, di un personaggio che ha avuto un ruolo di protagonista nella pubblicità italiana. Parliamo di Carlo Broglia (nella foto) uscito dal business cinque anni fa. Per i più giovani che leggono questo articolo ricordiamo che Broglia ha iniziato la sua carriera come art, e nel 1971 ha fondato una propria omonima agenzia con la quale lancia in Two Italian brands such as Lacoste and Adidas. Then the meeting with international holdings, more precisely with the Omnicom network, which gives the agency taking over the reins of DDB, which he led for twenty years. They are the golden years of advertising, the great successes at Cannes with several lions won, among others, to Volkswagen and Audi. The creative direction was the tostissimo Gianfranco Marabelli. For many years, Verba / DDB is the agency with a capital where all the creative people aspired to work. Broglia, along with his loyalists, has made great DDB transforming it into a group of 10 companies.
This long introduction to say that the character knows mechanisms of large international groups. Having them lived knows the positives and negatives. In his letter, the young entrepreneurs with his supporters, he admits the limitations of a model that must change, and even faster. In times of confusion can be helpful to the thought of those who, in the past has been the protagonist
await further action.

Dear Savior,
honored after 5 years of silence, I feel duty-bound to intrude in the debate that is finally emerging about the fate of the Italian community.
experience as an entrepreneur during the past 40 years in the communications world - including 20 as a partner of DDB in Italy - leads me to think that the source of our ills lies not only in the recent global crisis, and even in prolonged mortifications at Cannes but has its roots in the way we do business and relate with networks that dominate us. When
Emanuele Nenna says "we are creative thinkers and we speak only of numbers but" I think he's right, as the superpower of the consolidated financial - especially in large networks - has made us become very good at cutting costs but indeguati to develop revenue .
I was lucky enough to work a few years when he was a partner with Emanuele and Ad in Tribal DDB and I am not surprised at all that today is having his first success as an entrepreneur because he was able to contain in a single symbol of the skills disciplines relevant to the contemporary customer.
But first things first.
While I'm writing, somewhere in the world (not just in the U.S.) some individual or group of individuals is designing technology that can significantly change the processes of communication until recently crystallized around the nucleus television.
This means not only that the consumer platforms have been expanded and vertically integrated, but also that consumers have changed and their needs and their expectations for products and brands have been major changes worthy of being taken seriously by the communicators.
Recent research indicates that soon there will be more hand-held computers that fixed.
This means, in theory, the possibility of reaching the consumer at any time.
On the other hand, the consumer can easily choose (to choose is the key word) not to want to know anything about our brand and our product. The consumer is becoming a real customer: he wants to be recognized, named and receive information tailored for him. The primary need of a brand is to transform its share of recognition in a high-fidelity relationship with end customers.
So we have to be attractive to pass through the enterteinment fielding of web specialists, game designers, organizers of special events, etc. ..
Tutto questo è realizzabile solo in un'unica sigla forte, capace di competenze nuove e composite.
Il vecchio sogno dei network di creare più sigle per gestire meglio le varie discipline e i possibili conflitti credo che abbia fatto il suo tempo. Oggi è meglio essere più veloci ed efficienti.
Per concludere auguro alla futura DDB di trovare dei veri imprenditori illuminati capaci di innovare nel solco di una splendida tradizione di creatività che proviene non solo da Bill Bernbach ma successivamente anche da Keith Reinhard col quale ho avuto il piacere di lavorare.
Baci e abbracci.
Ciao Carlo

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'Why the Apple brand is worth zillions dollars and that is my two potatoes?


Prosegue il dibattito inaugurato da ADVexpress tra i professionisti communication with a second speech by Andrea Concato, which, after a first deep reflection on the market, agencies, creative and printing industry (see related news), now focuses on strong brands, including value, able to build up a reputation through a communication major. Do not miss the thoughts of managers and shareholders, and future technology.

can intervene in the debate by participating in the B-side, the blog of ADVexpress active for some years now, writing to drawing (redazione@adcgroup.it), or directly to the Director (salvatore.sagone @ adcgroup.it).

twenty-five years (since I have given permission to enter), meeting the board of companies of all types and sizes, from multinationals to small family business, I am asking this question: "We want to be like Apple. Because we are not like Apple? "Or as Nike, or Coca-Cola. "We want our brand to be loved and admired like that."
Sometimes I went to her ass and the reference was to brands for which I worked on cases with some success: Barilla, Fiat, Nissan, Tele +, Toshiba, Colgate Palmolive Simmenthal Scottex, Ariston, Peugeot and someone else.

Every time I take the question seriously and tell you what I learned and I think, because after making sure you have the other three P (and chapters of each P) steels, hanno ricercato e stabilito la loro unica e distintiva ragione di essere, hanno disegnato le proprie caratteristiche e la propria personalità, ricercando una relazione con chi le può apprezzare, hanno capito che i rapporti fra i marchi e le persone implicano gli stessi sentimenti dei rapporti fra le persone, hanno fatto una promessa e proposto un patto con i loro clienti e con il mercato e l’hanno comunicato con semplicità e coerenza, tenendo la mano salda sul timone qualunque fosse la forza del mare. Hanno praticato serie politiche commerciali e hanno fatto i guardiani della continuità nelle varie aree o nei vari Paesi. Hanno dialogato con i loro clienti, li hanno ascoltati, hanno aperto canali, hanno promosso operazioni di comunicazione che testimoniano simply their friendliness, their intelligence, their ethics, they have taken account of the arguments coming from people who buy their products.

so doing have become stars, have generated admiration and love, they create the magic value is called reputation. Today, companies that have performed well throughout the world have an audience so faithful that the emergence of a new product, do not buy it if they need it, do not buy it if you do not need it! "Does anyone

he would not have customers like that?
Want more evidence of the value of a brand? is strong even when the failure of a product can ruin the company. The New Coke case did not kill the Coca-Cola. The frightening models launched during the administration led by the Arno IRI have not erased the Alfa Romeo, De Tomaso terrific care has not buried the Moto Guzzi. Three strong brands in history and tradition of values \u200b\u200bthat have known or know ridecollare just brought the product into the franchise, in the scope of
own meanings.
Give me right, the idiocy, the superficiality, the simple game I like him-I like-I buy any brand has ever built, has never built anything solid. Unfortunately, the practice has spread because it is an easy game that does not require special skills, gets results illusory short-lived and some agencies in need have ridden the trend without restraint.

In fact, after my short story, membership of the board is usually unanimous. All agree.
Sometimes, fortunately, the rest of the story goes on well.
Sometimes it happens that after a couple of months is aired their new TV campaign, a strolling by vaudeville and sgualgia to tell old jokes idiot, an idiot famous transvestite, a family brain-damaged, a Formosa & Famous saying: "Do as me, a bitch disguised as a housewife, a housewife dressed as a whore, without spot quality and without dignity, flirting, innuendo, implications, a car that runs into the campaign with a nice piece of music a slogan and incomprehensible, people who still tastes the product and says. "But it's delicious! But it is tasty! "And every possible combination of these elements.
everywhere, tons of words so overused and unnecessary: \u200b\u200bone, prestigious, exclusive, good, checked, guaranteed, controlled, much more than a ..., for all your needs etc etc etc etc etc.

But where is the intelligence? Where is that ingredient in the fundamental relationship between people and between people and brands? The humor of intelligence is called irony, humor is not vulgar.

If you want to hear a different opinion on people found my previous article here.

If any of the managers of the top brands we were talking about seeing the destruction of most of our communication would think of a joke.
so long, but the best part of my world wonders why.
I try to make a list of reasons.


MR MR MANAGER AND SHAREHOLDER

As we have seen, brand reputation (over time we gave more exotic names: brand value, brand equity etc.. I prefer the good old concept of reputation, I
seems more solid, more rural, more healthy) should be a topic on the boards and in newspaper marketing departments.

Instead, it meets only during the due diligence (such as mergers or acquisitions), corporate reorganization, of generational transitions and affects more than the action the manager. And when annual Interbrand and Business Week publish rankings and values \u200b\u200bof the best known brand in the world, with those amazing numbers.
E 'fact that the shareholder will think about what her children. Industrial structures, commercial structures and reputation.
For too long the manager's interest and the interest of the owner may not overlap.
There is a tour company CEOs, often managed by head hunters, who arrives in companies with a vision of the short term. Restructuring, streamlines, renegotiates debt
and suppliers clear their stock, product launches and promotions. Gets results, and produces useful if in case the stock exchange quotations defends. The entrepreneur seems happy. The AD is
attorney articles and covers that celebrate it in the press that matters, it runs the news of his performance and the way to a new adventure. Without dealing with the value that
interested shareholder. Not engage in the following decades.

Another difference is the courage of a decision deviant. Each campaign
relevant have to be innovative, original, surprising, brave. So
can not have precedents on which to measure it. It can not withstand a test perché gli interrogati tendono a replicare l’adesione al già conosciuto. Richiede l’assunzione di un rischio che solo il padrone si può prendere, o uno di quei pochi AD che sanno comportarsi come un padrone.
Scusate se cito un caso a cui ho partecipato. Se la campagna “Dove c’è Barilla c’è casa” che ho generato alla fine del 1984 con Roberto Fiamenghi e Gavino Sanna non avesse contribuito, insieme alle altre campagne precedenti e successive, a solidificare una reputazione inattaccabile attraversoil presidio di valori importanti e condivisi con delle idee rilevanti, non andrebbe quasi immutata in onda da 25 anni e non rappresenterebbe un caso nella comunicazione italiana e nei master.
Quella campagna decollò e andò in onda con il primo spot di due minuti seguito da altri quattro solo perché, dopo che finii di raccontare le storie, fra molte teste assorte preoccupate e ciondolanti, dopo lunghe discussioni, Pietro Barilla a capotavola di un infinito tavolo da riunioni a Parma, disse: “La facciamo.”
Il giorno che lo spot andò in onda Pietro Barilla incontrò Indro Montanelli a Cortina che gli disse: “Pietro, avete fatto una campagna meravigliosa”. E il lunedì dopo in azienda non si
contavano i grandi manager che dicevano: “L’avevo detto io!”.

Ero lì, e vi dò la mia parola che andò esattamente così.
Se ogni operazione di comunicazione is a brick in building the brand, we can not continue to delegate the insecurities, inspections, modifications or decisions to middle managers who do not know what they do not do what they know.
The best entrepreneurs, the best CEOs should go around the tables with the best men of the best agencies to deal with communication and in person regarding this project now so crucial variable of the great play of the market. They leave for one day a month discussions with analysts about the value of the stock, conversations with business bankers, with the funds, with the headhunters.
I am sure that Luciano Benetton, Renzo Rosso, Sergio Marchionne, Giorgio Perfetti, Guido Barilla, Bernardino Caprotti they did or do.
And they trust us. Because this is our job, not theirs. Those of us who know the people skills and experience, behaviors, and markets as anyone. We went through hundreds of cases and research. We see them come across different markets. We possess a deep and refined culture, and we can let it settle and throw it away to follow a hunch and new stabilizer. We know because we only produce ideas read heavy knowledge. We, Italians, if freed from the chains are better than our colleagues from any country.

Finance is the result of a job well done, not the goal.
All we are doing to distract from finance, including the large agencies, part of listed groups. One day meeting in Paris a few years ago Alain de Pouzilhac, then CEO of Havas (of which I was
partner agency in Milan), which in the lobby of the building group said to me: "You know Andrew, I thought I should appoint some very capable people in charge of international operations for our largest customers, such as directors of the international brand. "And I remember perfectly that I thought," This, by dint of talking to bankers is struck the brain. What do you think we do every day? What we are planning is the most sensible and normal to do in the world. What was he thinking until yesterday? "




ANXIETY Anxiety is a negative mood but destructive. Instead of stress, which is a negative mood but very creative. We know very well.
The anxiety does not produce anything good.
I tease my mother that as long as there was when he went to Rome to Florence by train already prepared with the suitcase, going down for fear of missing the bus.
The need to take the bar of the brand pretty straight forward as a method to prevent the work.
Yet every year we see brands that change the country, sometimes with acrobatic reversals of meanings and languages.
What do you say your a friend that every six months to change color and hair style, makeup and clothing, attitudes and interests? What is unsafe? Well, people also say it makes
of doing so.
To do this the companies are calling the great races.
I understand that. If you are single and want to choose a girl who spend a month wandering around as I know, the Baja California, and seven of the best give me free, at home and at my command a full taste of what the next few weeks, but he stops me from do?
shame that this could be a good way to choose a girl for
Baja California. Not a partner in a crucial area in which to invest huge amounts of small, but still crucial to the financial statements. In a laboratory, with people who often know little about us and our market, we are looking to make the right choice without tools and ability to judge appropriate.
fact very often the choice in the race campaign should not be aired, or is replaced after a while, or going back in the race.

But I say, spend a weekend together in the working group of the agency in a beautiful resort in the country, and you'll know much more of their personalities and their potential!
addition to seeing how they are at the table, which is always a good way of judging people.
There is a famous example, that is often cited. And so the story without fear to make me more enemies than those I already have.
In Veneto, more or less the same time, created two companies: Benetton and Stefanel.
Luciano Benetton has the good fortune to bump into a genius visonario: Bruno Suter, who has his own agency in Paris called Eldorado. Benetton and Suter quickly distill a brand
mission: United Colors of Benetton, with the idea that colors could unite people, nations, races and religions.
With the help of some great photographers, the most notable of which Oliviero Toscani, who later communication experience without the concept to exacerbate the risk of rupture, producing some of
most important pieces of Italian advertising ever, respected and honored throughout the world.
The result is a sparkling reputation and notoriety achieved in ten years, when to get the same results in the world, Coca-Cola has used fifty.
From the first meeting with Suter, Benetton holds the straight bar. Do as Apple, Coca-Cola, Nike.
I do not know exactly why Stefanel has not done the same, why not give reckless judgments. Stefanel
But over time continues to change consultants, agencies, directorates, mood, personality, creativity.
The result is plain for anyone. Just ask the street to describe the personality of Benetton and the Stefanel and you'll notice the difference.


THE FUTURE AND TECHNOLOGY

We live in exciting times. Never like today have opened arenas as possible in which to exercise intelligence and creativity. Making creative today is a godsend. There are opportunities in all misrepresent
different ways in which today we can reach people, or be joined by them. Not to mention combinations and intersections.
I remember an interview with me in 1989 when I complained already to have always the same means to reach those who had a few! Thirty seconds, double-page, poster, radio and died there. For years
the "young" were unattainable by traditional media, with the exception the radio. It seemed to give the same medicine, whatever the need. Crazy stuff.
In most communication today is no longer just one way. Finally, people respond.
You really can achieve the idea of \u200b\u200bthe link between brands and people.
The forum, the user-generated content, the mobile applications, the actual events or on the web, remote participation, interest checking geolocation, blogs, personal experiences and emotional
increasingly using new technologies like HTML 5 and all what is coming will come and they can really achieve the utopia to which they hoped eventually to get
.
I do not agree with people talk about a reset of revolution, of change.
I say that we finally have the tools to fully realize what the best of us already knew to do.
That there is today as the first who knows how to use them and who is not, is not a recent discovery.
campaigns were also shit in the 80s.
The real change is in the relationship between clients and agencies. Because customers are put off even before the agencies. The range of services and advice has greatly expanded. It is a difficult beast to distinguish the professionals from the charlatans, the profit from the inflated, the necessary from the waste.

In this mess the perception of cost of quality has been lost. In this
casino managers in companies are inclined to prefer people they trust to people really capable of. The ball is
agencies. That should raise your voice with the pride of their abilities, talents, skills and knowledge. That must be represented with dignity in the associations, industry suppliers and expelling separating the charlatans. That should give customers a feeling of trust and reliability, they are capable and trusted at the same time.

Today and tomorrow are great. It would be a shame not to have fun.

Andrea Concato

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ZAHRA THE MIRAGE OF AGREEMENTS WITH THE SYSTEM OF TEHRAN: ONLY DISAPPOINTED

NEGOTIATION
Nuclear disappointment in Istanbul Between
West and Iran no agreement
Concluded the two days of meetings in Turkey among the 5 +1 group led by Ashton and representatives in Tehran, claiming the right to enrich uranium. The EU representative: "I have not set dates for a new round of diplomacy but the door remains open"
The Iranian delegation in Istanbul, the center's chief negotiator Saeed Jalili
ISTANBUL - It ended with a disappointing stalemate talks two days in Istanbul on the Iranian nuclear between Tehran and Western powers. He said EU foreign policy chief, Catherine Ashton, who led the delegation of the 5 +1. Ashton, on behalf of the group composed of the countries of the Security Council (U.S., Russia, China, France, UK) plus Germany, said at a press conference concluding that there is no new meeting with Tehran, but the door remains open for diplomacy if Iran intends to demonstrate the peaceful purpose of its nuclear program: "The process can go forward if Iran chooses to respond positively," said Ashton. "Now we are waiting to hear if Iran, after reflection," he added. For his part, Head of Delegation of Iran, Saeed Jalili, said instead that further meetings are planned, but for which have not yet been established neither a date nor a place.
positions appear to remain inconciliabilli. Tehran has talked about the availability "Collaboration" with the West, provided it is recognized and respected because of his status as a nuclear country, and wants to hijack the debate on global disarmament and military nuclear facilities in Israel. And, despite the hopes of the 5 +1, Tehran has made clear in previous weeks did not want to even discuss their nuclear program or activity of uranium enrichment, which it considers its own right is not negotiable. And so it was: the first day of the interim discussions, according to diplomatic sources, have not even touched on the topic, despite - this says a source quoted by Reuters at the talks - the Ashton "seems to have had some success in narrow gaps and Iranians sembrano interloquire positivamente con lei". Neanche una seconda riunione nel pomeriggio di ieri, protrattasi fino a tardi in serata a Istanbul, è riuscita a entrare nel vivo delle questioni. Secondo la Bbc, una fonte diplomatica a questo punto ha cominciato ad esprimere frustrazione nei confronti del comportamento di Teheran.
(22 gennaio 2011)

How Do I Know If Ive Got Impetigo

ROME front of the embassy of the mullahs, Demonstrations against the barbarism

FERMIAMO LE IMPICCAGIONI DEI PRIGIONIERI POLITICI
IN IRAN


Condanniamo l’impiccagione di due prigionieri politici arrestati nelle proteste post-elettorali del 2009

Manifestazione di fronte all' ambasciata Iraniana a Roma Giovedi 27 Gennaio 2011

Ore:15 Main Street n.363

No executions of prisoners No to religious dictatorship ruling Iran! Just the policy of appeasement with Islamic fundamentalists in Iran
The Iranian community in Italy has condemned the hanging of political prisoners Kazemi and Ali Jaafar Haji Agha apparteneti People's Mojahedin Organization of Iran on Monday January 24. The two detainees were arrested during the post-election demonstrations in 2009.
The Iranian community is calling for a protest against the barbarity perpetuated by the mullahs' regime and to prevent the wave of hangings of political prisoners in Iran.
Communities' Iranian Democratic Women's Association in Italy
Iranian Association of Political Refugees in Italy
Iranians residing in Italy
Medical Association in Italy
Iranian Association of Young Iranians in Italy

January 26, 2011

Italian Thank You Sympathy Cards

here I am, here I am

no, I have not forgotten the blog ..:))
report here a link which I think is very very interesting!
The year 2011 has been proclaimed International Year chemistry and then in 2011 that many initiatives are planned coomune all with one goal: to bring as many people as possible to chemistry, not as simple as advertising or race ...
The message that I hope will pass through all the initiatives promoted is that chemistry is part of us ... is hidden in every aspect of our lives and then there is something that can be scary ... we know it and exploit it in miles possible way!

We come to us ...
one of these initiatives is the carnival of chemistry ... and this initiative is that the link refers to the end of the post ... monthly report it is collected in the articles "disclosure Chemistry" written by Bloggers who agreed to participate ... there are so many different articles on aspects of a packet of chemistry for me ... all very interesting! Look

comments!!

the link ... ah ...
http://www.chimicare.org/blog/carnevale-2/il-carnevale-della-chimica/

Lorna Morgan After Pregnancy

Syndrome Dan Peterson and Italian creatives.




Many know that I follow, the Corriere dello Sports, basketball country. Imagine what might have meant to me, advertising, former coach, journalist, presenting as new coach Dan Peterson Olimpia Milano. The coach supervincente, which has since become a television presenter and testimonial advertising, back 75 years to lead the team that made him famous in Italy.

The photo opening is the media impact of the return. A wall of photographers who do not even remember to Paris Hilton.
What has this to do, you say, creative with the Italians? A moment of calm and we get there. Let me celebrate the mythology petersoniana. Dan comes back, wins first race after a day, then it goes on and wins another di questo passo risollevando sorti ed immagine della storica società milanese di proprietà dell’altro grande vecchio Giorgio Armani.

Per farla breve, un vero smacco per tutta una generazione di allenatori italiani tra i 40 ed i 50 anni, che improvvisamente si vedono superati dal rientro di questo maestro. Non solo tecnicamente, ma anche dal punto di vista della popolarità, dell’impatto sui media, del calore e dell’affetto del pubblico. Il 4 gennaio, tutti i quotidiani dedicavano la prima pagina al suo rientro, tutti i tg hanno passato la notiza. Il 5 gennaio, quando Dan è entrato in campo durante il riscaldamento, tutto il pubblico del Forum, quasi 6 mila persone, si è alzato in piedi ad applaudire. Io I was in the press to defend my niche from attack by more than a hundred colleagues from other non-sports titles that celebrate the event.

short, a reputation and respect that no new young coach has ever been able to accumulate in Italy in recent years. Dan a true syndrome, which is holding all those professionals who have tried to make a mark in the community of the National Basketball: No Nenci vaguely managed to reach the grand old man who retired 23 years ago.

To come to us, imagine that tomorrow morning you return Gavino Sanna driving as I know, of McCann, and within a few weeks to be assigned to the five most important Customer: Barilla, ENI, Pirelli, Fiat and Tim.

Make it hard to imagine, right? Why, despite attempts to pass a little positive image, we Italians do not suffer from the syndrome creative Dan Peterson. A few weeks ago Andrea Concato, for example, has publicly stated that he feels nostalgia for the creative leaders of the past. I imagine that among them there were Gavino, as you can guess that the quotation was given to Pirelli, the Mignani, to those men who, during the years of affluent society, and television locomotive of growth, could catalyze budget, memorable campaigns, interest of journalists and the public.

Although the estimate for the names mentioned before, I have no nostalgia for creative leaders. In fact I think we really do not need. We creative people of 40/50 years we have succeeded in a certain period of great change and economic crisis, to find the square. Despite a decade in which agencies, in addition to the cuts to departments, we just tried to cancel the 'guru effect "and clear the centrality of the creative personality, in this country there are uncora a row of copywriters and art directors who do not can be replaced from any return of star Gavin. And many have gone abroad to compete in markets (and CEO), even the most challenging of our

not just tons of lions reported home from Cannes this year by the team of Masters & Co made me say.
not just the Clio and Cannes golds won by Rodriguez and Dorizza.
not just the good stuff sticks made from various Gitto, Taddeucci, Albanian, Marini, Christmas, Napolitano, Carnival, Stillach, Mastromatteo, etc., etc. (the list is not the length that counts, but there are many others and all value).

E 'the reputation of the individual that makes it really impossible that in our environment happen what happened in basketball.
We were able to work while maintaining high standards of dignity creative. Multinational companies led by financial structures such as national independence.
Even if the economic atmosphere is not the best, nobody can think of replacing them with big old of any kind.
What is lacking is not the credibility of an individual, a leader. What we need is to publish the strength of our entire community.

A day you go to elect the new president of ADCI: a character who is the true hub of the representativeness of our movement. Maybe someone will try to propose a president ADCI supersenior to try and put under the protection of creative Italian. But you will see that those who lead the club, Massimo Guastini (currently only candidate) or a more creative, everyone else will be, his, of my generation, will show that we do not need a leader with a Van Ultravecchi (menchemeno Ultragiovani and, given the results of the experiment Cremona).

2011, and so I think the next decade, and promises still confused dumpeggiante. And 'these days the scene of the coup d'Enfant Terribles practically coming out of a race already won, because Mizio & Co did not feel warranted by the standard ratio. E 'in the final last year to challenge a ministerial race because if the people who had been allocated, a consortium with Rai in the front row, could not participate, let alone win. I expect many more cases like this, until the CEO of the agency and those Perhaps companies do not know certain rules and ethics policy.

The other thing that I hope will happen is that customers, as well as those who guide the agencies understand that there is so much talent in this country. There is no need to go to UK or Argentina to improve the quality and performance of our campaigns. Simply relying on the many creative directors who have managed, even in hard times, to move away from the memory of the gurus of the past and bring home even those who have long lacked international recognition.

Go and read my post from Cannes ( this or this), go reread the considerations on Renaissance Creative Italian that is ongoing, and that only in the seventies that rubygate and flounder in the swamps of politics are unable to see.

The hope is that this renaissance is driven by a strong chairman of ADCI. It will take a little to find out who will. The hope is that no conservative or push the regret of the good old days braking process. The certainty is that qualsasi happens, we creative of this generation never suffers the syndrome of Dan Peterson. Even less than that of Gavino Sanna.

Two Metals Found In A Bimetallic Strip

How we will be in ADCI.


Guastini Massimo decided to run for president of the ADC.

has written a very complete program, which we copy below. Despite

Massimo is a friend and someone I respect very much, I'm not going
on this blog, which is a tested and not myself,
to take a position in favor or against him.

What I think the public interest,
is broadcasting a program that, for the first time in years, try to guess what the future of this profession, and how creative people can influence these choices (comments are welcome here, but also on the top blog
well as on the facebook group specially created ). Since the degrees

issues I'm passionate about, but I'd rather act than talk piutosto.

Happy New Year, Easter
Diaferia

APPLICATION OF A PRESIDENT MASSIMO spoil the ADC.

STRATEGIC PLAN 2011-2014.

- My job.
- goals.
- Strategy.
- Communication.
- FAQ.

my job.
Because I love this profession and I think I have the energy, determination
and ideas needed to make a change within the club

Because I think that the current context
necessarily require a change to return value to our category
.
Because I am convinced that the tools used by the Club
(annual and holiday) does not are more useful.
Because I believe we should pursue the goals already in the statute
ADC in recent years have been rather ignored
:
Article 2. Purposes of
2.1 - The Association has the following purposes:
2.1.1 - Encourage the exchange between members and professional
entities or persons involved in the communication
advertising or editorial, in Italy and abroad.
2.1.2 - The primary goal is to improve standards
creativity in the field of communication and
disciplines related to it. Promoting awareness of the importance of these standards

within the business community,
institutional and the general public, in Italy and abroad.
2.1.3 - Working for the qualification, promotion and development of professional
.
Why are certain that we should not only speak to
our community, but to broaden the dialogue partners in
company and the general public.

objectives.
1) Finding the identity and motives choral
join us. Why just today
associations can offer the possibility of returning to play the role that belongs to us:
protagonists of communication.
2) It gave dignity and value to our work.
We must regain credibility
and authority through a continuous dialogue and discussion with the world of
companies.
3) Return to be regarded as cultural workers.
As we were when intellectuals of the caliber of Eco
asked us to take the field and participate in issues
absolute relevance for civil society.
4) Become a real landmark in
youth training.
5) Be a focal point for all creative,
colleagues and members, including aspects
economic, managerial, practical and ethical.
6) Annual Have a really useful purposes
common.

strategy.
1) Finding the identity and the reasons choral
join us. Because only the association can offer
today to go back to having the role that it
: protagonists of communication.
do not propose to be "warriors"
going to win all the awards possible, and in all possible ways.
For me today is a leading communication:
- those who spend their energies and skills to improve standards
creative and cultural needs of each individual
communication. "To move,
even a millimeter, the quality of communication
a company dedicated to vocationally
mass production of manure communicative"
(thanks to Marco for this carnival inspiration)
- who is aware that her role contributes to the development of that star
call imagination.
- who by virtue of this awareness spends
determination and creativity to improve
any message, not just those who come into contact with micro
community elite (ie both fellow jurors
festivals).
- who pursues the primary objective of the ADC and its progress in some irrelevant
ranking.
work to promote brands and services, to spread ideas, not to promote ourselves
. And because of this awareness
we expect to be paid in cash, not
awards.
- who is fighting for every office, meeting room or in any situation
public against those who oppose above. If you are
ADC members are active participants of
communication, we must review the procedures of recruitment
. Let
are only the evaluation of the jury to determine
possess the minimum requirements for entry to the club would be shortsighted
, many colleagues do a Herculean job,
in line with the principles just expressed, but it did not result in entry in
'annually.
I introduced two innovations:
- every creative director member of the club can
propose three new members (per year) at the Governing Council, enclosing the work and
written reasons.
- a committee selected by the Governing Council will
commissioned to identify potential new members to invite and
not only among designers, photographers, illustrators, filmmakers, musicians,
but also between men and accounts of the company, any professional
was an accomplice of a job or business
to help improve standards in creative and cultural
communication and
disciplines related to it.
2) It gave dignity and value to our work.
We must regain credibility and authority through
a dialogue and discussion continue with the
the business world.
Let me summarize the current situation:
- we are becoming more precarious by the professional and paid less
chain.
- we are the laborers who work day and night to churn out ideas
thrown into that furnace bottomless
races that are almost never paid. .
- our point of view has less and less.
meetings in the halls where the campaigns are chosen, in
agency organization, management decisions and in public discussions
. We are not even present where
UPA, Assocomunicazione, Rai, Mediaset, Sky, etc., monthly
discuss issues related to ethics of
communication: the IPA (Institute for Advertising Self-Regulation).
To achieve this second objective we
change the way we relate to the outside. Both individually and as
Club
a) invite the heads of industry to consult not only for comment
one spot, to interpret new trends or to predict the next
lions Cannes. Sollecitiamoli
to ask opinions about issues most "difficult" but more relevant.
b) promote a "census" (and divulghiamone results)
to know how many creative people working today in the first 70
Italian agencies, and the type of classification, the average remuneration
depending on the level seniority;
conditions and hours of work.
c) use the results of this research to seek
compared with UPA. We seek a direct dialogue with those who
commissioned projects that we have to achieve.
d) explain why the races we go to the UPA
remunerated and regulated. We can not delegate to other
this battle.
e) identify an influential partner in the field of research
with which to create a "laboratory" permanent
online to monitor the impact of some campaigns. No
prize, "only" learning, knowledge sharing
with companies.
f)'s subscribe to the slums, to be present
when discussing the ethical aspects of our work.
3) Return to be considered
cultural operators. As in the 70's, when intellectuals of the caliber of Eco
asked us to take the field and participate in battles
divorce or abortion, on issues
of absolute relevance to civil society.
I agree with what he wrote at the end of Andrea Concato
2009: "I dream of a club where you have the courage
to comment on public issues."
is not only a beautiful dream. It 'an achievable goal.
identify the issues facing our role
relevant to the most sensitive and educated opinion
pubblica, e comunichiamo il punto di vista del Club. Sia
attraverso progetti di comunicazione, sia attraverso
comunicati stampa e interviste.
Se prendiamo parte ai dibattiti di pubblico interesse,
acquisteremo rilevanza.
Se parteciperemo a realtà editoriali che stanno nascendo,
daremo risalto alla nostra voce.
Se sapremo usare la ricchezza di talenti all’interno del Club,
produrremo punti di vista e contenuti che altri vorranno
riprendere.
Non dobbiamo fare politica, ma dobbiamo essere
consapevoli che la professione di comunicatori comporta
responsabilità sociali.
“Non ha più senso battersi per una pubblicità
migliore senza
fight for a better civilization. "(Pasquale Barbella)
4) Become a real landmark in the training of young

identify 20 young people with the potential to emerge
but now can not afford the costly investments needed
(schools , unpaid internships)
Let us follow him into giving them a two-year training
practice and contacts. Let them rotate within
agencies, let them also work on projects of the Club
We give them the opportunity to understand what is our work and get noticed
without them having to pay big
unaffordable for the majority of Italian families today.
reclaim "The Friday of Enzo." They were a good initiative.
I think it's possible to have a senior associate,
every Friday afternoon in the clubhouse, ready to meet some young people to see
portfolio and give advice.
The President of the ADC and its Board of Directors
should be available once a year, at a meeting with
young people who want to enter our world of work or
who started dating a couple of years.
Portfolio Night is certainly to be replicated.
5) Being a reference point for all creative
, colleagues and partners, including aspects
economic, managerial, practical and ethical.
Trasformarsi in una “macchina da annual” ha annichilito le
occasioni di incontro, confronto e interscambio. Abbiamo
“tradito” gli scopi indicati dall’articolo due del nostro Statuto.
Aumentano i colleghi indotti a diventare liberi professionisti e
quelli che fondano piccole strutture indipendenti. Spesso
non hanno nemmeno idea di cosa significhi aprire una
partita iva o una srl. Ma con la loro inesperienza
contribuiranno a determinare il mercato. E non in meglio.
Se vogliamo ridare valore al nostro lavoro dobbiamo sapere
noi per primi che valore dargli. Dobbiamo aumentare la
consapevolezza di tutti i colleghi, soci e non, sugli aspetti
economici, e gestionali del nostro lavoro.
L’averli delegati ad altri è parte dei nostri problemi attuali.
Dovremo promuovere degli incontri dove condividere
metodologie di gestione; criteri per determinare le richieste
di remunerazione fatte alle aziende; comportamenti etici sia
nell’affrontare il mercato sia nell’espletare le nostre funzioni
quando affrontiamo determinati temi o lavoriamo su
determinati settori. Non intendo vincolare le scelte di
nessuno. Ma penso che un club di protagonisti della
comunicazione debba esprimere delle linee guida.
E dovremo confrontare i nostri orientamenti di pensiero con
rappresentanti del mondo delle aziende, anche in incontri
pubblici.
6) Having an annual profit to common goals. The Annual
can not be exclusively self-referential.
E 'useless and does nothing to promote awareness of the importance of these standards
(creativity)
within the corporate community, institutional and
the general public, in Italy and abroad
not present The Annual is a desired product
outside the narrow circle of people who do our own work
. We need to rethink it as a tool to express his choral
with our role as "cultural workers".
should be turned into an editorial product
relevant to anyone interested in new trends
and content of "depth" in any field of communication.
must pick the best projects from all fields of
creativity (music, television, theater, architecture, design ...), including advertising

The Annual will not publish more than all the choices made by juries
restricted (which will instead be
published in full online), but essentially only those
awarded the cones. Cultural
will break in "programs" cultural ": the best campaigns in the TV
section will present the best content
released in Italy on" small schermo”; dove segnaleremo e
intervisteremo registi, sceneggiatori, autori secondo noi più
interessanti.
Lo stesso principio va attuato per tutte le altre categorie.
Verranno identificati dei responsabili editoriali, uno per ogni
campo. Questi recluteranno tra i soci volontari il team
necessario. Saranno loro i responsabili unici della sezione di
loro competenza. Nessuna regola alla composizione di
queste mini redazioni, a parte quella che ciascuna dovrà
avere rappresentanti di tutte le età, dai soci più giovani a
quelli più vecchi.
Stessi principi di fondo per quanto riguarda il Blog, che va
resuscitato e deve diventare allo stesso modo una voce on
line chorus that will have to address current issues and publish
content of various types, including advertising campaigns
out and reported by members.

communication.
Any news that we will, whatever the instrument
used, it must fight the prejudice that the club is
self and does not represent the reality of communication professionals
called "creative".
The news will help build the image of a
Club at the forefront in fighting the battles that can not be postponed
:
- in the precarious category
- working conditions surreal
- exploitation of young
- Communication of Europe
sexist communication tools: In addition to the Annual and Blog
we will press office activity "insightful and combative."
I wish it could run inside. Not so much for
save. I really think that we would know it better than anyone else
.

FAQ
Think you're the ideal candidate for the Presidency
ADC?
For months I waited for someone to apply for
pursue instances where I think.
only when I realized that nobody had the desire, or intention to pursue the
program I had in mind I decided to introduce myself.
The fact that you are not among the most creative Italian
awarded does not undermine your credibility both inside and outside the
Club?
I always saw the awards as a result of good work
. Do not consider them either half or a fine. I was happy to exploit
JWT in Cannes and in general I admire colleagues who receive significant recognition by

with continuity. But above all I admire those who manage to raise quality standards
creative
one millimeter at a time, day after day, with real customers and
"genetically" impervious to good communication.
not think working in an independent structure
you preclude the possibility
to be representative of the Italian creative?
I think the exact opposite. The Club is now the creative
of large agencies, but the scenario has completely changed
recently. Always leave more creative, or are forced to leave
, multinationals
to become self-employed or to give birth to small agencies.
is not a trend, is becoming a constant. For this
I think my creative experience, as well as
independent contractor, may be useful to the Club
Everyone will become members ADCI?
The club will cease to be an elite self-referential, but the requirements for entry will be
still needed. As I wrote in
first point of the program, each associate creative director
Club will offer three new members (per year) at the Governing Board
, enclosing the work and written reasons. Even if they do not have the three
entry requirements.
also a committee selected by the Governing Council will be responsible for
identify possible new members to invite, and not only among
"creative". The intention is to extend the Club
as possible, but without distorting it. What will
Supporters and Students ADCI?
Those who participate actively,
3 years later, the efforts of the Club (see mini
editors for contributions to the Annual or blog) will acquire the status of members
ADCI for all purposes. What will the jury
restricted?
continue to exist. They will continue to be
selected with the same criteria set by the outgoing council.
But I'd like them to be well lit to invite to
select a number of players in the history of Italian
communication that currently are out.
Needless to name names now. You know them all.
The choices made by the panels will be restricted
published on line at the ADC, but not on the annual. On the latter will be published only
Winner of each category as
some entry at the discretion of the editorial category. Maybe
on restricted reporting of the same jury. Sometimes an ad
loses bronze for a few votes. As you turn the Annual
?
editorial product will become a true act to select the
creative quality in all areas of communication:
from music to cinema, television and design. Today there are
prestigious guides for everything from cooking to travel, I see no reason why the
ADCI can not become the authority of reference
of Italian creativity in the broadest sense. The best
campaigns will benefit from proximity to projects of excellence
sviluppati in altri campi,
l’affinità sottesa ci consentirà di riguadagnare prestigio.
Un progetto del genere potrà anche trasformare l’annual da
mero costo a potenziale guadagno.
Chi si occuperà della redazione dell’Annual?
Il consiglio direttivo sceglierà ogni anno un responsabile
editoriale il quale, a sua volta, selezionerà i responsabili delle
mini redazioni per ogni settore della comunicazione. Le mini
redazioni si avvarrano del contributo volontario. Uno dei loro
scopi è quello di innescare un interscambio culturale e di
esperienza fra tutti i Soci, sia quelli giovani sia quelli anziani.
Cosa pensi della questione dei fake?
They are a phenomenon that affects, not positively,
the vision that our partners in the company have
our professional maturity. A star of
communication should be avoided.
What do you think of the story "Chapter Freelance?
conclude by that mode was one of the great mistakes of the past
council (like the story with honest
viro Andrea Concato), a very short-sighted vision
on the market today. L
your program is not likely to carry around
drifts union and lose sight of the main mission of ADC
: the quality of creative work?
The quality of creative work is a direct consequence
conditions of work. I do not want to turn the ADCI
in a union but definitely want to "work for
qualification, promotion and development of our business
professional" which is one of the purposes indicated by our
statute. I have the firm conviction that only recovering
credibility and respect we can work to produce effective, relevant and high quality
. Only then will return to
be proud of what we do. Only then will return to
be appreciated both in Italy and abroad.
Who will be part of the board of directors?
I have not decided who will be part of it, but want it to be highly representative
di tutta la categoria: dovrebbe
comprendere creativi “giovani” con esperienza, creativi
“vecchi” con entusiasmo, rappresentanti sia di piccole sia di
grandi strutture, e provenienti sia dalle discipline “classiche
“sia da quelle “emergenti”
Come appoggiarti o farti domande più specifiche?
Ho appena aperto un gruppo su Facebook (Massimo
Guastini e il programma per cambiare l’Adci). Se aderite
potremo discutere e approfondire on line I punti del mio
piano strategico. Ma soprattutto, se avete i requisiti
necessari (3 entry) per entrare nel Club, iscrivetevi. E se
siete fra i tanti fuoriusciti degli ultimi anni, disappointed by the shortsighted and self-referential vision
Club, indented. Do
before January 31, 2011 if you want to support me.

Man Dress As Cheerleader For Party

HOW DO YOU DO? The speech by Andrea Concato


What pulls air, what are the dynamics that drive the market, such as changing the landscape of the agencies, the conditions under which pays the creativity required to deal with a substantial lack of charismatic leaders who know how to defend the value? And people, perhaps the time has not arrived to give their content a bit more intelligent and challenging to what the media and advertising have heard pouring out up to today? Finally, what can be in an environment like the one we live in the professional role of the press? Answers these questions Andrea Concato, long-time creative, now owner of her namesake agency in Milan, a consultant for several multinational companies, and employees of the Agency for Longari & Loman which contributes to development. Regarding the last point of his long and passionate article, just one dedicated to the press, I can repeat what has already been published in my editorial end of the year (see related news) and confirm that we will deal with more attention than the past, the most significant issues in our industry. In this sense, through the intervention of concerts, which we would like to have as a constant guest on our site, and other professionals who will follow, ADVexpress will fuel a confrontation that also involved we would love to see you, the reader and the media. You can take part in the B-side, the blog of Advexpress been active for some years (http://advexpress.blogspot.com), writing to drawing (redazione@adcgroup.it), or directly to the Director (salvatore.sagone @ adcgroup . en). The word
Andrea Concato.


Happy New Year. To me I'm 'not duemilaundici not bad.
I observed more than once during the long moments of crisis builds an unspoken desire to spend and enjoy it. A kind of elastic that you pull. Normal, fair and understandable.
It also accumulates cash. Besides those that with all our respect, have lost their jobs because of the crisis some companies, others have continued to take the pay rise the salaries have grown just over inflation and the Bank of Italy informs us that saving remained at good levels (10% dell'income families in 2009, 8% in 2010). Professionals, traders and entrepreneurs a bit 'complain, a little' console themselves, many have earned less, but they're doing. If you have any savings means that Italian families spent less than what they received.
The truth is that Italians spend too much on phone and calculator (the latter in unstoppable growth, still up 9.3% in October 2010), then struggle the rest (Istat tells us that the sum of fixed telephony services, mobile + phone + internet + purchase is 120 euro per person per month. If a family of 4 also has a mortgage you arrive in a flash to burden the family budget than a thousand Euros a month. Not bad.)
But there is an accumulation of money and desire. Hoping they do not become the next victim of a financial bubble, we can see that Italian companies in projects and dynamic creep.

And here we come to us.
In the media, investment and people are seeing that now growing everywhere except on paper.
(by the way, I'm curious to see how Brazil, Canada and Sweden to convert part of their economy in view of declining demand for paper in the future).
grows very digital, but above all we are still too small a fraction of the cost of communication. It grows all over the business of digital, because so many companies are still so backward in its use, especially to create a link as well as a showcase or an "experience".
also increased the consumption of television, both general and thematic, with all due respect to those who gave up for dead. The time we devote to a computer screen, fixed, portable or mobile, were accompanied by what we give to the TV. And a growing demand for space on TV. Some say that half of the next growth of the investment will take adv tv. And that is making this request underestimated the recovery faster than expected. On December 6 Stuart Elliott wrote and recorded an interesting article on NYT.com "Still counting on the power of television."
So, as they say in the sixties, no tripe for cats.
And the cats as they behave?

agencies.
In recent years the agencies, especially the big ones that still maintain a substantial share of the business, have suffered more than a changing environment. I try to list them.

As in any other field, the propagation of the offer and the need to save costs have made the arrogant claim.
do you think happens to us, but it is not true. In recent years, each supplier has been compressed. Anyone who sells something to a company knows it. The architects are put out to tender, not only nuts & bolts and suppliers of assembly lines or soup kitchens. Even the most prestigious law-firm. E 'success. And I'm still in shock.
thought that "quality" enough? Not any more. "Qualitative + Competitive" it's the name of the game. For everyone. Many international customers

international agencies are international campaigns outside Italy. And agencies are disappearing from the creative leaders. Expensive, bulky, overflowing ego. But they knew drag, engage, encourage, enhance working groups, customers, entrepreneurs, CEOs. They knew generate significant communication, something that did happen, that people noticed it and talked. Not always creatively excellent, but often significant. Suffer if an agency lacks a leader capable of generating an extraordinary appetite for excellence.
In our business excellence has an impact on the world, and raises money.
say I love this phrase: "We can change the course of things by thinking about it."
do not know the contractor who does not ask.
The problem is recognizing it. And I know a few people between clients and agencies are able to recognize the excellence that works (to have proof, just turn on the tv). To repeat a quote
well-written film by Rob Reiner, Michael Douglas, where does the U.S. President Shepherd, and Michael J. Fox made his assistant Lewis.
Lewis: "They Want leadership. They're so thirsty for it they'll crawl through the desert Toward a mirage, and When They discover there's no water, they'll drink the sand. "
Shepherd:" People do not drink the sand Because they're thirsty . They drink the sand Because They Do not know the difference. "
To sell you need a reputation for excellence. To get a reputation are necessary qualities: competence true talent, manhood, ethics, professionalism.
If we look around and find plenty of these qualities, we are riding. If we do not find in another place.

E 'a clear and substantial transfer of projects from large agencies and small to medium-sized structures. And the bloom time of these openings agile and less costly structures, often inhabited by great talents who have been trained on major accounts and agencies.
This raises two questions, one for medium and small, and for larger ones.
The risk to the multitude of agencies in the first type is a possible further deterioration in the demand / supply ratio. The fragmentation of the supply facilities in single lighter does not bode in favor. Even more in the relationship with the media, whose structure is offered in very few hands.
But there is a place where the relative abundance of medium and small structures can regroup and regain the political depth that has not dimensionally: in industry associations. Especially
AssoComunicazione and Art Directors Club
In the new landscape that is unfolding associations are the only environment in which an increasing number of supply structures of communication can play an important role in the country. Provided they are managed with this mission.
are not enough informed on the latest developments Assocomunicazione, but I can say that the last three years the Art Directors Club been completely wasted.
Faults? Do not bring up people who suffer from the evil described by Shepherd, especially the complete lack of common good, a great evil Italian. It only makes what, in short, it is convenient to us. Even if all goes into a cow. It 's like the double parking. It suits me now. But if fifty cars behind me have to slow down, so what?
AssoComunicazione For one or two things I would ask. Wishing We all agree our return to the stature it had in the market, I speak of relevance, role, reputation. It would not be the case in this direction, you start to pull the lines? This way the structures capable of responding organizations and talents suitable for all needs in the various disciplines of communication, with a single design able to launch, develop, and consolidate a brand beyond the specialized structures capable of doing one or some of the trades? To be perceived as serious, we should begin to be? It is not that good for us to continue to allow those who make events (with all due respect) to write on the homepage "Brand building communications projects."
And we want to begin to explain to scaltrissimi marketing people who practice what they are buying for a thousand euro on the social network creative? And how much is it worth? And that smell like?
For large agencies, however, I think it presents a great challenge. To replicate the model of medium and small business.
If the cost of talent is the same, if the cost of square meters is the same as the large agencies can restore the overhead for an incidence equal to those of the other? A large agency may not be the result of dell'affiancamento team as in the other, only more numerous? What are the components of the procedures that slow down and weight down?
I can only note that just before Christmas, I was told that in front of a large international agency, a group of people was going to a meeting from a major customer. There were seven. Now, unless it was a pan-European launch, which I doubt, what faceva quell’esercito? E in che tipo di fattura può trovare conforto una missione così? Con quale causale?
Prima o poi si dovrà chiedere ai clienti di accorciare la catena delle presentazioni in azienda, portando i progetti nel più breve tragitto possibile di fronte al decision maker. Chi non lo è non può per sua natura mettere la testa su una campagna che ha assenza di precedenti e coraggio. Peccato che siano due componenti fondamentali di una buona campagna.
Il che ci porta diritti diritti a

I CREATIVI
Io sono uno di questi, soffro e ho sofferto di tutto il bene e il male della categoria, nella mia vita professionale che conta qualche annetto (ciumbia, quest’anno sono 38).
Many of my colleagues are able to recognize a campaign of high design quality.
But I do not know how many of us can recognize a campaign that does the job that is called to do.
"We are creatives, and we are definitively in business."
who does not practice this, who think you're doing creative tout court should perhaps consider other professional worlds, more welcoming.
If we introduce, and sell directly to decision makers, it is much better than no way out of wishful thinking, but projects only very bright, very unique, very effective.
Effective means that it works, do not they like the creative director of the agency across the street. At least beyond.
Believe me, if a capable and busy AD puts between us and him three middle manager of marketing is only because he is afraid that we do spend some time with our creative illusions. This fear must be removed, and perhaps even remove the filings, the softening, the test, animatic, double versions, the advice of sociologists and psychologists (aaaarrgghh!!).
job is not locked in their world for creative oligoriferito, owners of aristocratic codes and cultures, replicating patterns of the international awards circuit (often false) suspicious and resentful towards those who do not understand. The narrative form of a poster Brazilian false can not be suitable for a popular Italian product, even if being able to replicate the level we can fill with pride.
The Italians have a creative talent overflowing. This is demonstrated every time they go to work and compete in other countries. But we are all prisoners of an unfulfilled need to see our value and recognized a need for training on the ability to recognize what can make something happen and what not. They also learn why.
Only then can we hope to make it clear to our customers that we are able to work all their euro per week, with our idea.
And the only way to really learn to talk

PEOPLE
Here I am convinced that you have some time fallen trap of an ancient giant misunderstanding.
That there is the housewife of Voghera. That there is a Manichean
that classification of persons in uniform cluster traits.
It 's the premise that drives the television programmers, journalists, advertisers, filmmakers to pack the products of abysmal stupidity and evil brain turpitude "for people who like that," without hope of public goods and "intelligent elites. "
only going to such strict criteria can you justify the existence of certain films, certain spots, certain TV programs, some newspapers.
I think the principle is wrong. Because inside each of us lies a noble part and a ventral part. They are the environmental stimuli that influence us to use one or the other party. In fact I know
fine heads that hits the tip of the island famous. I know very deep thinkers who do not mind reading Chi. I know a greengrocer who read Cosenza Baricco. And I saw, I swear, the home of the Voghera Arengario Caravaggio exhibition in Milan.
Want evidence? The numbers
facts "Come away with me." They are important numbers. Asking for a little 'intelligence on TV.
The vote of the people, in 2009, the Prize of the television RAI that has crowned the best program, "What time he does. "
The new Museum of the twentieth century in Milan that has welcomed 200,000 visitors in its first month of opening! All have left the house and put himself in line! Tell
please those who think that only 5 Sunday with Barbara d'Urso be popular.
I allowed myself to write with Lele Panzeri Tele + in a commercial for some time ago: "Seeing beautiful things makes us more beautiful. Listen clever things make us smarter. "
When you understand that intelligence is a popular feature, rather than the imbecility its counterpart, then we can produce all of them communicate more intelligently.
And perhaps help to become a people smarter. (And then more serious? And then more ethical? And then?)
Why intelligent communication is capable - a miracle! - Creating a link between brands and people, perhaps for a long time, because the values \u200b\u200bat stake are no longer just "like" and "makes me laugh," but also "respect," "admiration", "love." At the bottom are the feelings with which we take one night of sex or get married.
Raise your hand if the customer does not want its customers tested with these sentiments for its own brand.
It can be done.
(though certainly not with the beat of the bar from the 60s or with families improvising a musical foiled when the mother has the balls on the table)

And I conclude, just to impertinence towards the hospitality

THE PRESS
Mind you, as well as cinema, literature and advertising, printing industry is not all the same and you can not generalize.
But to read our press we are all heroes who do wonderful things and shovel money.
Dream read more of facts, phenomena and people told by themselves.
I read the editorial Sagone beginning of the year and I would go to him to propose to marry me.
you feel the need for a pen that witnesses the reality of phenomena and their dynamics.
I have a lot of questions to which I responded that our press.
Because what is gone, because those are not quite so good success, because those other so obviously unable to churn out an invisible campaign after another, because with that they throw so much money public campaign, because if that famous person does not write under "this is a campaign for xxx" no one understands him but they do one project after another, because that puts the customer back in the race after the brand that his agency has given so much value (I would too)?
investigating, asking around, asking the players and the boys at the bar (they know the guys from the bar!), calling on the deck of command but also in the engine room.
I think the trade press could play a key role in a duemilaundici better. Telling, measuring, comparing, revealing always keeping in mind the goal and the road: improving communication, for a better economy, a better country.

Andrea Concato

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Province Elsinore. The Color of Thoughts

"It 's the twist congenital many regulations, their application to the nearest

by many even unprepared
bureaucrats that pushes the hard core of Italians to resign and
do in their own way, or
is just the way the Italians to make
that many rules are genetically twisted
countless bureaucrats who are unprepared
with impunity and thus naturally inclined to the approximation in any application?

Whether it be nobler soul and so on. "

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Thoughts fall like a gray curtain, light, transparent, like a tarlatan or a mosquito net. And, slowly, while you do other things, take time to become a wall.
Thoughts yellow dart, sudden, unexpected angles going to light up like a torch in the basement. And like a torch in the basement, they surprise you is that the rat, gnawing, ignored, wood shelves. Thoughts
red light as a match, rubbing. And we bring nothing to cause un'incendio. Or, yet, manage to beat a long time, like a fire under the ashes.
Thoughts blu sono silenziosi, parlano per immagini, senza commento. E riempiono il cuore la gola la mente e tutto il corpo, come un oceano riempie un acquario. Immobili.
I pensieri ocra puzzano. Danno fastidio a chi li pensa e si vergogna ma, non riesce o non vuole davvero abbandonarli. E danno fastidio a chi li subisce, perché nascono da un fegato invidioso e hanno l’alito cattivo, sempre.
I pensieri verdi, sono lineari e sinuosi, armonici e solidali, attivi e fattivi . C’è sempre la vita dentro ad un pensiero verde, senza bisogno di tante giustificazioni. E così sia.
I pensieri neri sono così ambivalenti che è impossibile parlarne. Perché sono per taluni un sollievo per altri una condanna. E in mezzo c’è a world of nuances. Black.
Thoughts whites have it and only the saints are not in this forum interesting. Indeed, the thoughts are absolutely white alien to the concept of interest, in a sense.
Thoughts purple, well, like the thoughts pink, turquoise and green peacock thoughts - beautiful, however - they are versatile and fickle. Maybe because they are always passing through.
orange Thoughts do not exist. And if they exist, are so perfect.

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NATURAL AND SIDE EFFECTS

years and especially recently is the ongoing war against the natural chemical ; everywhere advertising, newspapers, even with lenses (never achieved in this case) of scientific endeavor to inculcate in the population equation natural = good; chemical = bad . Even if we stop to ask what "natural" and what "chemical" .. well begin stuttering different. I think there are several ways to address the issue and while I like to remember that the distinction black and white (good / bad) belongs to a period of life that at some point should be exceeded. In the full phase of adolescence, in fact, tends to frame a bit 'all or a part or the other, growing up you should learn to understand the nuances that highlight how easily something can be framed in a precise way to one side. We can not say "natural is good" and forget all the poisons that nature gives us (remember Natural drugs), and conversely we can not say "chemical is bad," forgetting about all medicines that provides chemical research and forgetting those of synthetic products that organic farming uses the same when it fails to overcome a problem with the method Organic!

This is an issue for a while 'I like a lot of time, perhaps because I am unjustly accused by both chemical and I rebel, perhaps because it gives me some discomfort that this sport that I love is so abused and mistreated at the same time! !

this time to bring this issue has been a commercial ....

Recently I heard a radio advertisement and I was literally shocked, there was talk of homeopathic products, the ad said, because they are natural does not involve side effects ... this is really ridiculous! Meanwhile, I would stress that if anything consumed in excess of the "dose" has advised of the side effects ... just think of the much-loved chocolate, we have all been children and told us: "Do not eat more than one, otherwise you will be the tummy ache "but that feels good in chocolate that melts in your mouth! Secondly, let me say that if a drug, a homeopathic preparation also has an effect on our body means that it interacts with and therefore will have a series of effects that often depend on the individual and which may also be undesirable.

Let us not make fun ... and always ask ourselves the meaning of the words we use and the subsequent implications!