publish an intervention Mark Carnevale, in response to the post n, which listed the names of many creative that are no longer part of ADCI. It 's the first reflection on what some have called a call to arms, others a declaration of surrender. Or more simply, the evidence that has not yet succeeded in bringing together all the positive energy of a movement that still has much to give the communications industry. And all this strange country .
From this list of names - certainly incomplete - are out of things important to me.
Except mine, the names are 54.
Among them there are only 9 people who do not know either personally or through their work.
Among the remaining 43 names are those of 6 or 7 people that could and perhaps should be (based on qualifications, reputation, to relationships, to experience) to be president of the Art Director's Club Italian; of 8 people that made me excited to this work when I began to do so; of 4 people that I have brought back the enthusiasm for this work when I began to think to stop doing that, of 26 persons without which one can not truly representative of the Club or a creative advertising or Italian juries truly authoritative view of a minimum annual trust, and finally the name of the winner of a Grand Prix at the Cannes IAF for Italy in last fifty years.
instinct would wonder who's left in the club But here's instinct would be wrong, because I believe that even the most frantic of Frondeurs could deny the presence in the nucleus of a very large club and at least as titrated talent, seasoned or not. Yeah.
The fact is that neither the members nor yet escaped from the Club Club members have succeeded in any way - and certainly not under its choice to go or stay - in recent years to affect the results of our profession, its social significance, his appreciation and his own self-consciousness.
It makes you think that in a certain sense the problem is not the Club or, if we put it down harder, the Club itself does not pose a problem even more, but is the most expresses a reality that many of his own, of problems, mostly domestic but and ego-related, and none of which are hinged to the heart or at least a fringe of the fundamental issues that are transforming the most exciting thing you could do it without taking off her clothes in a Cossack shameful, humiliating and perhaps not defamatory we will soon be submitted without having first dropped his shorts.
Yesterday I heard with my own ears a top manager of a large company say these words (I swear that the quote is literal): "I want that as many consumers as possible to understand that we need to increase volumes. " Once back home, I closed the door behind him and I slumped on the couch, just in time to see Castelli wielding an ax as the Tuscan countryside in the foreground with a beautiful ass by bunga bunga chosen the newspaper founded by Antonio Gramsci to de-arcorizzare consciences.
After this one-two, I am not at all want to come back to discuss whether nell'ADCI reward for being a viral campaign or crochet magazines for a hair salon on the outskirts of Molfetta, or by a majority vote if the jury in may be allowed or not allowed to young men who Army surf wagon of those same premiums on which are now claiming the right to believe extravagant children instead of the stars of several generations of fathers.
but I felt like all hope that presidential candidates and the board of the ADC before thinking about renewing the subscription Archive think to get the phone numbers of all associations, corporations, institutions and bodies information on which to launch a powerful SOS against degenerative form of aphasia in which communication across the country is slipping, and in advertising - if it can not be considered the cure - it can certainly be considered one of the most visible indicators and worrying.
For my part, I really hope to see a radical resetting of guidelines, priorities, responsibilities and objectives: and the only feeling that someone is trying to stop the ball and draw attention sull'iceberg could in one fell swoop, cancel the bleak memories of the last embarrassing votes in which I participated and rekindle in me that sense of belonging and community against the tribe of pianists brothel without which the re-entry to the club would make no sense.
So good luck, Mr. President. Whoever you are.
Mark Carnevale
0 comments:
Post a Comment