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Sassoli ADCI up: it has the method by which you work, rather than the charismatic leader

Resume the second part of the interview with Lorenzo Sassoli de Bianchi, president of the group Valsoia, feeding healthy leader and president of UPA, the association of advertisers. In the second clip
Sassoli said that the economic crisis has led companies to focus on management issues rather than on the quality of communication. And if some company decides to rely on foreign agencies he does speak a language more international than local. Use of women in advertising, and to try to overcome old stereotypes of Italians, there is a short conference. .

Watch the interview in which the President of UPA ADCI talking about here.


anticipate and the demand on Art Directors Club President UPA It hopes to talk with transparency on the issues to be resolved and issues that affect both. As for the 'pedigree' of the President of the ADC, no matter the source of a large group or a large agency. The important thing is that the person is capable of. Moreover, Valsoia is the smallest company that sits on the Board of Directors of UPA. He feels the lack of great leaders of advertising? No, replies Sassoli. The method by which you work, rather than the charismatic leader, is what ensures the effectiveness of communication. Enough to meditate