Guastini Massimo and his team (Paola Manfroni vice president, Francesco Emiliani, Fabio Ferri, Fabio Gasparrini, Paul Guglielmoni, Matteo Righi, Maurizio Ratti Gianni Lombardi as advisers and secretary) were elected by a majority of 71 members of the Bulgarian club. For the next three years will have a mission to retrieve the category's reputation and credibility, especially in those areas and public institutions that in the last period we had been completely abandoned. In a serene
Massimo drew a road map of a challenging future, thinking about the words unity, democracy, transparency, relevance. In a peaceful atmosphere as the questions have been raised, and responses were obtained. Even those who had doubts about the lightness of the nomination, he changed his mind. There was some white card, there have been some embarrassing attempt, out of time, to salvage something of the old board. But thank god this blows the tail were taken with so little grace, and so little effect that even a hidden application with which he was rumored at the last minute has been folded and packed without Carràmba last minute.
was obvious that the one from the outset had been taken as criticism of Guastini, its apparent weight in terms of fame and trophies at the end proved his great strength. Ideas expressed chiaramente, progetti realizzabili solo con la partecipazione di tutti, pacatezza e capacità di assorbire anche le critiche con un atteggiamento pacifico, ma non passivo, che solo chi non ha da difendere interessi nascosti o giochini di bottega si poteva permettere. Queste le caratteristiche non solo di Massimo, ma di tutto il nuovo gruppo di lavoro. Gente che forse non peserà molto per chi aveva una concezione un po' chiusa del club, ma le cui idee hanno avuto gambe buone per arrivare fino alla fine, attraversando un rumoroso silenzio di proposte alternative. Chi per settimane ha cercato di dimostrare che c'era di meglio, anche attraverso ingenui svelamenti di candidature mai realmente esistite, ha ottenuto come unico risultato di dimostrare la forza, e la pesantezza, di un programma presentato per tempo e pensato con cura, e di una squadra costruita andando esattamente in opposizione a quello che il buon senso suggeriva: molte idee, poco pedigree. Alla fine sono scappati tutti: per superare i Guastini Boys serviva una superiorità effettiva, non millantata pesantezza.
Adesso che è finita la fase elettiva, si passa ad un triennio operativo. Come dopo una guerra mondiale, si dovranno prima rimuovere le macerie e subito dopo ricostruire con lena e forza una bella quantità di palazzi, scuole, centri commerciali e musei. Perché questa comunità ha bisogno di recuperare tutto: coesione interna, capacità di rappresentarsi all'esterno, reputazione collettiva (che significherà best individual remuneration). The only thing to lose, and the continuing trend towards indulgent rubbish each other through the curtain of anonymity comfortable.
Certainly the example is precisely those nine people over the congregation drank a glass of white outside the restaurant to celebrate the election Bovisa Triennale. They smiled, joked, organizing the next steps. Many consulted neurotically handhelds (with the exception of Ciccio Ferri, peaceful sunbathing). Someone was making fun of those who had stayed to share the intimacy and the after show. Someone else was teaching catechism by Biffi, remember that a true financial deadlines and procedures. But watching them from outside, sitting on the benches of plasticky design, it was clear that none of them had the slightest awareness of what he had done. They had become the representatives of the creative community of the best of Italy, although not those who once were considered the basics. Behind the bench of plastic, there were tons of international awards, there were no multinational interests, there were cards with long positions in most of the English name.
But as noted by Barbella, shorter in the intervention and applauded, "Ten years ago I would have said that the fame needed to be president, now say it is more important than the ability to build unity." He cited the Brazilian that at Cannes in 1994, arrived with a reputation worse than ours: requisitioned an entire hotel and offered cachassa and football matches on TV at all. They returned home with a reputation for competent and cheerful people, because in the meantime won a train Leoni (and the World Cup).
I'll talk about three years, and it will pull the money. But what even now seems positive, is that the climate is just right. There was much joy among those who had sacrificed a Saturday between voting and approval of financial statements. There was little bickering among those that have compacted around a candidate "very heavy". There was great simplicity, around a president who has promised to try to do still feel "the most important part of the production process" of our industry. None of the elect was predestined, even dry up in his biography on the club website, which you see reproduced above, says that ironically has been for 50 years "on the side of short." Yet together they made it. In the face of those who predicted the final plot twist, the stab in the back, even anonymously. Those were part of another term, now completely reset in the club. If you survive in some sordid cesspool of anonymity, the other problem, no longer ours.
And if I can put a personal note, there was a lot of pride. The one who gave us his face, that of many others who have supported the team and worked in silence, all have shown that another way is possible. Call
unity of purpose, if you prefer. I am a romantic middle-aged now, I speak of loyalty and honesty. Values \u200b\u200bthat seemed lost and you will see in the coming years will be back in fashion.
small p ps:
seen that in the end, the ego has, it is worth remembering that Manfroni and Ferri have beautiful walls full of awards. But this team have put energy and enthusiasm that brought them, if only for one morning, at the level of other less rich rewards onusti appeared, at least to me, lighter than they actually are. But even in this unusual condition, they did their usual figure of creative breed.
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