I read with interest the results of the competition for creative Ducati's wishes, promoted through a well-known hub of contest
(The winners are on http://www.shicon.com/participate/contest/wish_a_ducati).
The five finalists do not seem sure golds at Cannes in June.
I imagine that in 2011, on the cover of Advertising Age, there will be creative with these tickets. What
also hide behind the nom de plume, confirming the fact that they are so proud of their work.
Sure, Mom Ducati has not spent much, to get these results.
But there is further confirmation that the policy advisors from a few dollars and "hopefully come up with something"
does not bring results.
For ideas, are creative. For
great ideas, great creative need.
And the great creative does not work for peanuts.
Although many customers, and some villains to large agencies, continue to think otherwise.
way,
Merry Christmas and Happy New Year.
ps:
I get a wonderful comment by Alex Orlowski.
"Give Them'll Have peanuts and monkeys."
creative ladies and gentlemen,
write it on the doors of your offices.
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