Thanks to an alert on the fly from a caught Twitt of Josh Beronff , I read with interest a provocative article written by Amber Näslund, which we propose (and summarize) some reflections.
Amber is tired (and not entirely wrong) to hear and read some topics on which it would be better, you know, put a nice stone and move on.
Let's see them together quickly.
1. Getting More Fans and Followers
Unless you know clearly what they are willing to do for us, as was unable to move, what we have to offer in exchange for their attention today and tomorrow, this is a useless question . People are not balls, and you do not win special prizes by collecting "That staring eyeballs are waiting for you to do something meaningful" . The focus is only pushing people to act and invest their time and their energies.
2. Misdefined ROI
on this blog if they have also already spoken . If you know what is the ROI, "says Amber, you can imagine how " connect the dots Between your social media endeavors and your finances, your brand, or a combination of the two "
But Amber also invites planting of "bastardization" and use the term ROI cryptic interpretations and smoky but not to admit that you are not really able to calculate it. There are certainly other ways to evaluate the performance of your business.
3. Entitlement to Free Stuff
people anywhere who possess knowledge, experience information and are not obliged to provide. Some will put some of this content available to all, because they feel that there is a value (say a value of "return") to contribute to the whole. But remember, said Amber, is not a duty: this content can be picked up or you can change the rules of access to them at any time. You can pay or not to have access to what you feel is valuable, but plant them in the belief "naive" money and that social media can not or should not get along, and that content creators are immoral if they ask for a equivalent to their knowledge.
4. Joining the Conversation
Questa era sicuramente un proponimento di valore assoluto all’inizio di tutto ciò, ma il concetto si è così diluito e diversificato nelle diverse esperienze che oggi il suo significato è di fatto sminuito. “Join which conversation? For what purpose? With whom? And what then?”  Cominciamo a interrogarci su quello che Amber chiama “the INTENT behind the conversation ” e sul valore dell’essere presenti e coinvolti con le persone giuste che danno un peso e un significato a ciò che hai da dire e non semplicemente “anyone with a frontal lobe and an internet connection”
5. What's The Next Whatever
"We have all of the" new "Could we possibly want, But we're distinctly 
Lacking in execution with what we have." I think a unanimous decision and not just in reference to the social media world. Personally I still encounter Web sites that look like twenty years ago, as if the user experience was a concept not yet developed and delivered, but maybe the fan page on FB have not given up ... Getting back to Amber, our us Calls to think less the future is unknown and next big thing "get busy The Things You Already Have wrangling at your disposal to do something worthwhile " fully subscribe.
6. Content is King.
And here Amber invites a deep reflection on a concept seemingly trite and obvious: Create content that's not all: the value is exactly "zero" until this content is not found, consumed, and then used to do something. "It needs to drive people to action - sharing, buying, building, interacting." In this regard, we cite an interesting aforisma che ho raccolto al volo (non so nemmeno più dove) : “If Content is King, then CONTEXT is Queen”
7. The Quest for Universal Constants
Amber richiama qui la nostra attenzione su quanto sia inutile cercare regole auree e universali per la gestione dei social media (di quante  persone ho bisogno ? per quante ore al giorno ?  E’ necessaria la pagina su Facebook o un gruppo su Linkedin ?) La risposta secondo Amber è semplice: “You still have to build your own sales strategy, HR plan, CRM approach irrespective of what’s been done before, no matter how long those concepts have been around. If you’re spending all your time building your cloned safety net based on other people's Situations, Already you're behind the game, and not focused on what your business needs "
8. Experts and Social Media Snake Oil proverbial
A bell'argomento ... But Amber has clear ideas: If you are a company "do your due diligence with The Way You Would Any Other adviser you hire. Do some research. Ask hard questions about results, accountability, and Strategies That Can Survive a shift in technology. "
9. Social Media Is Hype, Stale, Old, Whatever.
I Final advice: If you think that social media have a real potential, but you could do better and more ".. offer something constructive of your own. Do it better. Practical uses if it has But there are misconceptions, correct Them Through illustrating the alternatives, teaching, doing. "
think the end is just hype? "That's fine. Then close your Twitter account, get off Facebook, stop blogging and go do something else. It's all optional. We'll be fine without you. "
the next.
0 comments:
Post a Comment