I now propose a quick but healthy reflection on the theme of "contents", which should push up the thing that your loved one and not enough known "target" & # 160; to visit (and return to visit) your sites, blogs, portals, wikis or any type of online presence continuously.
I find it interesting and full of ideas proposed to the Decalogue Kat French on Social Media Explorer.
The "commandments" to Kat proposed are as follows:
1. Make content easy to share.
2. "Content" is not just "text": If available, audio, video, podcasts and images must add to your bid.
3. Do not use the term "viral" to describe your content: if the contents have value will spread automatically without the need to label them.
4. Do not define the content of your program as a "campaign" means the content marketing involves a long-term vision and sets goals for the long term. The report through content that is created does not have a deadline.
5. Draw an editorial calendar: themes and designs a line for publication.
6. Clarify roles and responsibilities of the project.
7. Beware of possible legal issues (and, I might add, of references and ideas about netiquette taken online)
8. Consider additional areas of distribution or republication of content, such as Facebook and Twitter, but be careful to properly adapt to specific channels.
9. Do not let your site's content grow old.
10. Remember to "reward" those who spread positive your content: you recognize his efforts. Le modalità possono essere diverse e devono essere valutate caso per caso, ma non dimenticare di farlo.
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